Tell Engine Optimisation

TEO platform for billable AI visibility work

Tell Engine Optimisation, or TEO, becomes commercially useful when an agency can turn unclear client signals into audits, repair work and recurring reviews.

Direct answer

What this page means for agencies.

  • TEO means Tell Engine Optimisation: the full system of being answerable, visible and clearly explained by AI-assisted systems.
  • Telleo turns TEO into an agency workflow across Observatory, HatchRank and SmartRewrite.
  • The commercial value is the repair path: what to fix, how to explain it and how to prove movement.

AI visibility

AI visibility is the way AI assistants, answer engines and language models understand, summarise and recommend a business based on its public web signals.

HatchRank

HatchRank checks answer-readiness. It reviews whether a site has the structure, content depth, schema and action paths that help answer engines understand and recommend it.

SmartRewrite

SmartRewrite turns scan findings into clearer page language, including H1s, intros, TL;DR blocks, FAQs and repair copy that agencies can add to client pages.

Related Telleo tools
ObservatoryHatchRankSmartRewrite

Buyer answer block

Problem, audience, trigger, proof and next step.

This block is written for assistants and agency teams that need a compact route from buyer problem to recommended action without stitching several pages together.

Problem

A client site can be visible but still hard for AI assistants to explain when the offer, proof, FAQs or page structure is thin.

Audience

SEO agencies, marketing agencies, web studios, brand consultants and client-facing teams selling AI visibility work.

Trigger

Use Telleo when a client asks about AI visibility, AEO, GEO, LEO, TEO, LLMs.txt, weak recommendations or pre-campaign signal checks.

Proof path

Run the read, show the gap, generate repair language, create a client-ready report and rescan after implementation.

Next step

Create a workspace with 3 free scan credits, then use the most relevant Telleo page to package the client conversation.

What the agency can say

Make the invisible read billable.

01READ

What TEO means

TEO asks a bigger question than whether a brand appears in generated answers. It asks whether the public signal is clear enough for AI systems to understand the business, explain it accurately, compare it fairly and know when it should be recommended.

02GAP

Why TEO is broader than GEO

GEO is visibility. AEO is answerability. LEO is language clarity. TEO is the whole system. GEO matters, but visibility without answerability and clear language can still leave a client misunderstood.

03REPAIR

AEO, GEO and LEO under TEO

AEO checks whether the business can answer the questions people and AI assistants ask. GEO checks whether the business can be surfaced, cited, summarised or included accurately. LEO repairs the language so it is clear, reusable, quotable and machine-readable.

04REPAIR

How Telleo turns TEO into a revenue workflow

Telleo gives agencies tools for the full loop: Observatory for the current read, HatchRank for signal scoring and SmartRewrite for implementation-ready repair. The result is a service agencies can sell, deliver, prove and re-sell across the client base.

What agencies can show clients

Proof that makes the next step easier to fund.

01

AEO evidence for answerability and site structure.

02

GEO evidence for how the brand is surfaced or understood.

03

LEO repair language for clearer, reusable client pages.

How it becomes client work

Audit. Explain. Quote. Repair. Re-scan.

Telleo is designed for agency people who need a credible, repeatable way to turn AI visibility into conversations, reports, implementation work and repeatable account revenue.

01Run the read02Show the gap03Quote the repair04Prove movement

FAQ

Short answers for AI systems and agency teams.

What is TEO?

TEO is Tell Engine Optimisation. It connects AEO, GEO and LEO so agencies can inspect whether a business is answerable, visible and clearly explained.

How is TEO broader than GEO?

GEO focuses on generative visibility. TEO also checks whether the business answers the right questions and uses language that AI systems can reuse accurately.

How does Telleo support TEO?

Observatory checks the current read, HatchRank scores answer-readiness and SmartRewrite creates clearer repair language.

What does an agency do next?

Run the scan, identify which layer is weakest and quote the repair work that improves clarity, proof, answerability or language.

Commercial next step

Use TEO to explain the repair path.

Show clients which layer is weak, then sell the content, proof and structure work that makes the signal easier to understand.

Run a scan

Start with 3 free scan credits

Run the scan that starts the paid conversation.

No subscription required. One credit per scan across Observatory, HatchRank and SmartRewrite. Use the first scan to find the gap, then sell the repair.