Tell Engine Optimisation
Tell Engine Optimisation, or TEO, is the broader framework for improving how clearly a business can be understood, trusted, explained and recommended by AI systems.
TEO asks a bigger question than whether a brand appears in generated answers. It asks whether the public signal is clear enough for AI systems to understand the business, explain it accurately, compare it fairly and know when it should be recommended.
GEO is visibility. AEO is answerability. LEO is language clarity. TEO is the whole system. GEO matters, but visibility without answerability and clear language can still leave a client misunderstood.
AEO checks whether the business can answer the questions people and AI assistants ask. GEO checks whether the business can be surfaced, cited, summarised or included accurately. LEO repairs the language so it is clear, reusable, quotable and machine-readable.
Telleo gives agencies tools for the full loop: Observatory for the current read, HatchRank for signal scoring and SmartRewrite for implementation-ready repair. The result is a service agencies can sell, deliver and prove.
Start with 3 free credits
No subscription required. One credit per scan across Observatory, HatchRank and SmartRewrite.
Start with 3 free credits